Do product dominant and product oriented mean the same thing?

Ask NerdsCategory: MarketingDo product dominant and product oriented mean the same thing?
shubhamkumar Staff asked 5 months ago

1 Answers
shubhamkumar Staff answered 5 months ago

From the traditional Product dominant perspective of business, marketers consider products, services, and prices as three separate and distinguishable characteristics.
Product oriented, meaning that they believed the best way to capture market share was to create and manufacture better products at lower prices.

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