Skip to content
Personal Factors That Affect People’s Buying Behaviour
Situational Factors Affecting People’s Buying Behaviour
Learning and socialisation affecting the consumer buying behaviour
Do mood and emotions affect buying behavior?
Low-Involvement versus High-Involvement Buying Decisions
Post-Decisional evaluation of Consumers’ decision-making process.
Stage 4. Product Choice and Purchase
Stage 3 : Product Evaluation in Consumer’s Decision-Making Process
Problem/need recognition stage in the Buying Process.
Scroll back to top